We are in the age of social distancing. 40,000 screens have been shuttered nationwide and exhibitors are searching for any means to generate revenue. Overwhelmingly, drive-in venues are being hailed as the answer.
Groups that have opened drive-in venues are seeing sold out shows even when faced with bad weather or when showing old films.
When reviewing outside entertainment options, consumers are choosing drive-in venues largely due to the safety the concept offers them and their families.
Operators stand to generate revenue from the sale of tickets, concessions, merchandise, advertising, and more!
Local and state governments continue to express that they have no objections to drive-in venues being open.
Consumers will be more vigilant after the COVID-19 pandemic passes. The traditional exhibition model of packing patrons in a room elbow-to-elbow risks being disrupted.